【Psychology and Life】Chapter 02 — Main Points

* All the following abstractions are excerpted from <Psychology and Life>, Richard J. Gerrig & Philip G. Zimbardo, 19th edition


Chapter 02 — Research Methods in Psychology.


— The Process of Research

  • In the initial phase of research, observations, beliefs, information, and general knowledge lead to a new way of thinking about a phenomenon. The researcher formulates a theory and generates hypotheses to be tested.

  • To test their ideas, researchers use the scientific method, a set of procedures for gathering and interpreting evidence in ways that limit errors.

  • Researchers combat observer biases by standardizing procedures and using operational definitions.

  • Experimental research methods determine whether causal relationships exist between variables specified by the hypothesis being tested.

  • Researchers rule out alternative explanations by using appropriate control procedures.

  • Correlational research methods determine if and how much two variables are related. Correlations do not imply causation.


— Psychological Measurement

  • Researchers strive to produce measures that are both reliable and valid.

  • Psychological measurements include self-reports and behavioral measures.


— Ethical Issues in Human and Animal Research

  • Respect for the basic rights of human and animal research participants is the obligation of all researchers. A variety of safeguards have been enacted to guarantee ethical and humane treatment.


— Becoming a Critical Consumer of Research

  • Becoming a wise research consumer involves learning how to think critically and knowing how to evaluate claims about what research shows.


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